And it’s not just Playrix, many successful developers use this trick. People in the industry know it, most gamers know it, and some are really annoyed by it. We can’t talk about Homescapes ads without addressing something everyone is aware of - Homescapes ads are often misleading and misrepresent the game. But how did Playrix acquire millions of users? The answer lies in their advertising strategy. Homescapes Analysis: Paid User Acquisition Furthermore, casual players enjoy games that are easy to play and prefer shorter playing sessions.Īccording to data from GameRefinery, the main motivational drivers of Homescapes players are escapism (thinking and solving), expression (customization and decoration), and mastery (completing milestones).īelow, you can see a full list of features that are important to Homescapes players. This type of mobile gamer plays to pass the time and simply wants to be entertained and have some fun during a break. Homescapes being a casual game attracts primarily casual gamers. In Tier 1 East it’s $10,96 and in Tier 1 West is $12.85. If we look at global RpD for Homescapes, it stands at $4,62. RpD refers to lifetime revenue divided by lifetime downloads. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea. The majority of revenue comes from the United States (more than $1 billion), which is expected. Up until now, Homescapes has earned more than $2.5 billion in revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia.
However, since the second half of 2021, the downloads have been dropping. Homescapes DownloadsĪll-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Unless stated otherwise, data in this article comes from AppMagic, a leading mobile intelligence platform.
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